Undivided Attention: “I’m sorry. What did you say?”
Why is it so difficult to get someone’s undivided attention these days? Because it is not expected. Giving someone undivided attention was traditionally a display…
Strategy for the Small Business Marketing Message
You own your own small business. You need to stay competitive and keep up with the competition in order to be relevant in today’s market,…
Loyalty, as defined by marketers, consists of a customer’s tendency to favor one particular brand or product over all others. Loyalty to a company would…
Why does a first impression matter? Quite simply, it matters because it may be the last chance you get. As a writer it may be…
December once again comes to a close and the average person begins contemplating how to make the New Year a better one, seeing the opportunity…
Leaders take the lead and set the example In the recent Republican presidential nominee debates, Governor Jeb Bush proudly proclaimed he has not taken more…
Sedona is the storied city of vortex energy and healing, where many a traveller comes to seek the spiritual enlightenment associated with the magical environment…
CREATIVITY: What CEOs Value Most
“Thinking outside the box” is a well-worn term used over the years by business leaders in marketing memos and individuals trying to encourage differentiation from…
The bull is angered by a red flag being waved before him. Does red make you feel angry or aggressive? Many restaurants choose red for…
Who has the most buying power today? Hint: Women.
It is no surprise that women are the dominant voice behind the majority of household purchases today, influencing brand selection and loyalty, buying frequency and…
